Creativity
What’s your best marketing plan?
Answer: the one you will actually do. No one needs to elaborate any more than this, but I will write like wild anyway because I’m a human who…
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Results for: marketing
Mommess
What I know about marketing
Good marketing is not a getting activity. It’s a giving one. To do marketing well, you must give first. And give often to new people. And I don’t…
Mommess
digital marketing feeds the tech bro machine
I honestly feel like many of the things everyone’s been doing with digital marketing is going to fall by the wayside very soon. I’ve been working professionally in…
Coaching
intersection of marketing and operations: digital concierge
Key evaluations you need to make before you add any more digital marketing into your life. How many times has someone told you you need a better landing…
Mommess
Using middots (and em dashes) in marketing copy
The middot can look like a “bullet,” but it is not. It can be helpful in marketing when you need to represent an address in a single line…
Mommess
marketing: is it human trafficking?
What does marketing and advertising do? It moves people, psychologically, economically — and often physically — to do something. A Digital Times Square Theoretically, every advertisement or piece…
Creativity
Marketing on the Web, for White Hat Operators
I’ve been using the web to promote projects and to help clients and causes since 1997. One of my first experiences work experiences was helping a client re-sell…
Mommess
Web marketing fundamentals: content
Today I’m writing about a web term¹ often used, but not always understood. “Content” is the text, images, photos, movies, or social postings that make up the non-navigational/non-advertising…
Best of Mommess
Three phrase philosophy for hosting quality community events
And defining some roles while I’m at it. Every large-scale event has a producer. Producers are people who brings teams together, pays artists, hires contractors, handles grounds, fencing,…
Coaching
Business, the formula
After running a small business for 25+ years and having at least one side gig since I was 16, I’ve figured out a few things about business, yet…
Website Use: Terms & Conditions
emmpress.com Last update: July 31, 2026 This document contains the policies that govern emmpress.com (the “Site”). The Site is a personal creative work owned and run by Elizabeth…
Creativity
What I know about social storytelling online
Besides writing an actual story, you know, like a book or play, there are other ways you can tell rich stories using platforms built for social media. And…