Web Marketing Archives — EMMpress https://www.emmpress.com/category/web-marketing/ words and images for mindful humans Thu, 13 Aug 2026 18:57:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.emmpress.com/wp-content/uploads/cropped-Screenshot-2026-03-10-at-12.16.43-PM-32x32.png Web Marketing Archives — EMMpress https://www.emmpress.com/category/web-marketing/ 32 32 Business, the formula https://www.emmpress.com/business-the-formula/?utm_source=rss&utm_medium=rss&utm_campaign=business-the-formula Thu, 13 Aug 2026 18:49:26 +0000 https://www.emmpress.com/?p=19263 After running a small business for 25+ years and having at least one side gig since I was 16, I’ve figured out a few things about business, yet…

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]]> So, my tech guy tells me https://www.emmpress.com/so-my-tech-guy-tells-me/?utm_source=rss&utm_medium=rss&utm_campaign=so-my-tech-guy-tells-me Fri, 03 Jul 2026 14:37:34 +0000 https://www.emmpress.com/?p=18707 After my last email newsletter goes out, my bro who serves as background IT support writes, “are you trying to test your readers?” I could almost feel the…

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]]> What I know about social storytelling online https://www.emmpress.com/what-i-know-about-social-storytelling-online/?utm_source=rss&utm_medium=rss&utm_campaign=what-i-know-about-social-storytelling-online Thu, 11 Jun 2026 18:37:11 +0000 https://www.emmpress.com/?p=18339 Besides writing an actual story, you know, like a book or play, there are other ways you can tell rich stories using platforms built for social media. And…

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]]> Maker Feature: Toland Colorscope https://www.emmpress.com/colorscope-feature/?utm_source=rss&utm_medium=rss&utm_campaign=colorscope-feature Sat, 23 May 2026 10:58:29 +0000 https://www.emmpress.com/?p=17846 Includes notes on creativity, ai, and inventing new languages with symbols. The Toland Colorscope system reflects an individual’s labor of love, and showcases people, color, astrology, metaphysics, history,…

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]]> The digital dance of brand migration https://www.emmpress.com/the-digital-dance-of-brand-migration/?utm_source=rss&utm_medium=rss&utm_campaign=the-digital-dance-of-brand-migration Wed, 22 Apr 2026 17:41:42 +0000 https://www.emmpress.com/?p=17741 I know how overwhelming it can be to switch a business name, finances, website hosting, 301 redirects, domain names, audiences, branding collateral, social channels, and not lose sales…

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]]> From post to gatepost: why “engaging” social media strategies don’t always get people to show up https://www.emmpress.com/from-post-to-gatepost/?utm_source=rss&utm_medium=rss&utm_campaign=from-post-to-gatepost Fri, 10 Apr 2026 14:36:29 +0000 https://www.emmpress.com/?p=17321 and what to do about it. Focusing on social media engagement stats can be antithetical to actually helping people show up in real life. Because “engagement-based” social strategies…

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]]> What’s your best marketing plan? https://www.emmpress.com/whats-your-best-marketing-plan/?utm_source=rss&utm_medium=rss&utm_campaign=whats-your-best-marketing-plan Tue, 31 Mar 2026 23:25:14 +0000 https://www.emmpress.com/?p=16993 Answer: the one you will actually do. No one needs to elaborate any more than this, but I will write like wild anyway because I’m a human who…

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]]> Finding order on the web https://www.emmpress.com/finding-order-on-the-web/?utm_source=rss&utm_medium=rss&utm_campaign=finding-order-on-the-web Fri, 27 Mar 2026 20:53:52 +0000 https://www.emmpress.com/?p=16841 Looking wholly at your web presence When it’s time to change your brand, there a few considerations before you transition a known web presence so you can protect…

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]]> weaving the www https://www.emmpress.com/weaving-the-www/?utm_source=rss&utm_medium=rss&utm_campaign=weaving-the-www Mon, 16 Feb 2026 18:31:53 +0000 https://www.emmpress.com/?p=16356 With the wild west, a personal party, and thoughts on the web as a woman’s medium. Women’s work, I’ve been told by more than a few wise souls,…

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]]> A Visual Peace: Art as Alchemy https://www.emmpress.com/a-visual-peace-art-as-alchemy/?utm_source=rss&utm_medium=rss&utm_campaign=a-visual-peace-art-as-alchemy Fri, 02 Jan 2026 12:50:09 +0000 https://www.emmpress.com/?p=15324 Creative work is alchemy. It is an honest process, that sometimes culminates something that can touch the honest places in other people too. Art, music, poetry, and stories…

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]]> Audience https://www.emmpress.com/audience/?utm_source=rss&utm_medium=rss&utm_campaign=audience Sat, 13 Dec 2025 13:22:27 +0000 https://www.emmpress.com/?p=14845 A term of endearment post. If you can feel positioning and motion inherent in words, then you may also experience how your point of view can flip with…

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]]> Ai Ai (for now) https://www.emmpress.com/ai-ai-for-now/?utm_source=rss&utm_medium=rss&utm_campaign=ai-ai-for-now Sat, 15 Nov 2025 13:42:55 +0000 https://www.emmpress.com/?p=14588 [Update 12/21/20255] I’ve stopped using AI as an administrative tool, because, it is has been more trouble than it has provided innovative solutions, AND it uses ridiculous amount…

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]]> What I know about marketing https://www.emmpress.com/what-i-know-about-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-i-know-about-marketing Sat, 25 Oct 2025 17:02:34 +0000 https://www.emmpress.com/?p=14318 Good marketing is not a getting activity. It’s a giving one. To do marketing well, you must give first. And give often to new people. And I don’t…

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]]> Road Songs, Libraries, and Hard Work Hassles https://www.emmpress.com/road-songs-libraries-and-hard-work-hassles/?utm_source=rss&utm_medium=rss&utm_campaign=road-songs-libraries-and-hard-work-hassles Sat, 25 Oct 2025 15:22:12 +0000 https://www.emmpress.com/?p=14295 After dropping my 15 year old at drivers ed, I drove around listening to classic rock and landed at the library. Before I forget, Bob Seeger is an…

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]]> Matchy matchy branding is going, going … https://www.emmpress.com/matchy-matchy-branding-is-going-going/?utm_source=rss&utm_medium=rss&utm_campaign=matchy-matchy-branding-is-going-going Fri, 12 Sep 2025 12:37:38 +0000 https://www.emmpress.com/?p=13926 I only have a few minutes to write this. Remember when the sign that a business was “official” was that all their social channels, their website, their email…

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]]> Emergence ⟺ submergence https://www.emmpress.com/emergence-%e2%9f%ba-submergence/?utm_source=rss&utm_medium=rss&utm_campaign=emergence-%25e2%259f%25ba-submergence Mon, 28 Jul 2025 12:45:46 +0000 https://www.emmpress.com/?p=13557 Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something? If so, where are…

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]]> Sundials & Compasses https://www.emmpress.com/sundials-compasses/?utm_source=rss&utm_medium=rss&utm_campaign=sundials-compasses Sat, 19 Jul 2025 14:32:50 +0000 https://www.emmpress.com/?p=13532 Because my writing like this last post is often a long and complex weave of many ideas1 , I’m writing this short post as a palate cleanser. I…

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]]> The toilet in my back yard https://www.emmpress.com/the-toilet-in-my-back-yard/?utm_source=rss&utm_medium=rss&utm_campaign=the-toilet-in-my-back-yard Fri, 20 Jun 2025 18:45:20 +0000 https://www.emmpress.com/?p=13110 And the knowing that comes from an ‘in house’ metaphor. Last month, we cashed in some Apple shares to have a friend’s brother fix our bathroom. The floor…

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]]> Confidence in Community https://www.emmpress.com/confidence-in-community/?utm_source=rss&utm_medium=rss&utm_campaign=confidence-in-community Mon, 09 Jun 2025 16:28:00 +0000 https://www.emmpress.com/?p=12918 After working on dozens of special events like gala balls, weddings, music festivals, high-brow fundraisers, and kids’ field days, I’ve come to learn that special events need a…

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]]> Embedded – A Term of Endearment https://www.emmpress.com/embedded-a-term-of-endearment/?utm_source=rss&utm_medium=rss&utm_campaign=embedded-a-term-of-endearment Wed, 28 May 2025 19:40:03 +0000 https://www.emmpress.com/?p=12447 I usually write these Terms of Endearment posts without quoting the dictionary because I want to gain insight as to my personal experience with these words. It’s like…

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]]> digital marketing feeds the tech bro machine https://www.emmpress.com/digital-marketing-caveats/?utm_source=rss&utm_medium=rss&utm_campaign=digital-marketing-caveats Fri, 02 May 2025 15:49:42 +0000 https://www.emmpress.com/?p=11972 I honestly feel like many of the things everyone’s been doing with digital marketing is going to fall by the wayside very soon. I’ve been working professionally in…

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]]> Networking with a beginner’s mind https://www.emmpress.com/formal-networking-from-a-beginners-mind/?utm_source=rss&utm_medium=rss&utm_campaign=formal-networking-from-a-beginners-mind Thu, 10 Apr 2025 15:58:37 +0000 https://www.emmpress.com/?p=11448 Backdrop: In 20+ years of my marketing business, I didn’t need to “do networking” because the right people found me at the right times, and my business (and…

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]]> Large Scale Event Promotion: Showing Up https://www.emmpress.com/large-scale-event-promotion-showing-up/?utm_source=rss&utm_medium=rss&utm_campaign=large-scale-event-promotion-showing-up Fri, 21 Mar 2025 13:16:56 +0000 https://www.emmpress.com/?p=11124 I’ve been doing large scale event promotion for over 20 years, and developed a very specific, choreographed approach that is not recorded elsewhere. I learned this through years…

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]]> Advertising & Influence – it’s an energy thing https://www.emmpress.com/advertising-its-an-energy-thing/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-its-an-energy-thing Sat, 08 Feb 2025 17:48:57 +0000 https://www.emmpress.com/?p=10169 While many of us assume emotions like happiness are the best feelings to evoke in advertising, it is not the case. It’s actually energy (positive or negative) that…

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]]> Damn, I’m sorry https://www.emmpress.com/damn-im-sorry/?utm_source=rss&utm_medium=rss&utm_campaign=damn-im-sorry Sun, 02 Feb 2025 20:29:02 +0000 https://www.emmpress.com/?p=10004 … for my part in the debacle that is the Internet, so I’m writing long form as penance. Below is this maker’s overview of the web’s history and…

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]]> The Constitution of US https://www.emmpress.com/the-constitution-of-the-united-states/?utm_source=rss&utm_medium=rss&utm_campaign=the-constitution-of-the-united-states Wed, 22 Jan 2025 14:28:40 +0000 https://www.emmpress.com/?p=9675 In case you hadn’t heard, The United States Constitution was removed from The White House Website sometime within the past 24 hours. All that’s left is this sad…

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]]> Artful Advertising https://www.emmpress.com/empress-to-impress-intentional-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=empress-to-impress-intentional-advertising Tue, 14 Jan 2025 19:07:41 +0000 https://www.emmpress.com/?p=9548 If you lay down your META or Google targeted ad sets like blankets of loveliness across the web– regardless of your product, service or event – your content…

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]]> Using middots (and em dashes) in marketing copy https://www.emmpress.com/using-middots-and-em-dashes-in-marketing-copy/?utm_source=rss&utm_medium=rss&utm_campaign=using-middots-and-em-dashes-in-marketing-copy Wed, 18 Dec 2024 17:17:36 +0000 https://www.emmpress.com/?p=9167 The middot can look like a “bullet,” but it is not. It can be helpful in marketing when you need to represent an address in a single line…

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]]> What makes any given website run https://www.emmpress.com/what-makes-a-website-run/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-a-website-run Sun, 24 Nov 2024 19:07:27 +0000 https://www.emmpress.com/?p=8664 I just had to explain this to a client. I figure you may need to know this too if you have a domain name and website hosting and…

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]]> project project & on demand on you https://www.emmpress.com/project-project-on-demand-on-you/?utm_source=rss&utm_medium=rss&utm_campaign=project-project-on-demand-on-you Sun, 24 Nov 2024 13:55:58 +0000 https://www.emmpress.com/?p=8410 This is about putting the marketing cart before the horse with Human Design, and it apparently working.1 Oh yes, and moonlighting…And examining why anyone would put pressure on…

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]]> Hosting Hos: an explainer https://www.emmpress.com/hosting-hos-an-explainer/?utm_source=rss&utm_medium=rss&utm_campaign=hosting-hos-an-explainer Thu, 03 Oct 2024 15:45:16 +0000 https://www.emmpress.com/?p=7519 In my professional life, I’ve been one heck of a website ho. Stewarding website after website, using my pro tools and licenses and caring for dozens of websites…

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]]> marketing: is it human trafficking? https://www.emmpress.com/marketing-human-trafficking/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-human-trafficking Sun, 11 Aug 2024 13:20:47 +0000 https://www.emmpress.com/?p=6303 What does marketing and advertising do? It moves people, psychologically, economically — and often physically — to do something. A Digital Times Square Theoretically, every advertisement or piece…

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]]> responsiveness: in websites and in life https://www.emmpress.com/responsiveness-in-websites-and-in-life/?utm_source=rss&utm_medium=rss&utm_campaign=responsiveness-in-websites-and-in-life Sun, 30 Jun 2024 20:30:39 +0000 https://www.emmpress.com/?p=5972 I find myself needing to write every day. The swirl of ideas and realizations are vast and without some expressive outlet. So, I’m giving myself 15 minutes today…

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