marketing Archives — EMMpress words and images for mindful humans Tue, 04 Aug 2026 21:40:53 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.emmpress.com/wp-content/uploads/cropped-Screenshot-2026-03-10-at-12.16.43-PM-32x32.png marketing Archives — EMMpress 32 32 Maker Feature: Toland Colorscope https://www.emmpress.com/colorscope-feature/?utm_source=rss&utm_medium=rss&utm_campaign=colorscope-feature Sat, 23 May 2026 10:58:29 +0000 https://www.emmpress.com/?p=17846 Includes notes on creativity, ai, and inventing new languages with symbols. The Toland Colorscope system reflects an individual’s labor of love, and showcases people, color, astrology, metaphysics, history,…

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]]> From post to gatepost: why “engaging” social media strategies don’t always get people to show up https://www.emmpress.com/from-post-to-gatepost/?utm_source=rss&utm_medium=rss&utm_campaign=from-post-to-gatepost Fri, 10 Apr 2026 14:36:29 +0000 https://www.emmpress.com/?p=17321 and what to do about it. Focusing on social media engagement stats can be antithetical to actually helping people show up in real life. Because “engagement-based” social strategies…

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]]> Emergence ⟺ submergence https://www.emmpress.com/emergence-%e2%9f%ba-submergence/?utm_source=rss&utm_medium=rss&utm_campaign=emergence-%25e2%259f%25ba-submergence Mon, 28 Jul 2025 12:45:46 +0000 https://www.emmpress.com/?p=13557 Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something? If so, where are…

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]]> Sundials & Compasses https://www.emmpress.com/sundials-compasses/?utm_source=rss&utm_medium=rss&utm_campaign=sundials-compasses Sat, 19 Jul 2025 14:32:50 +0000 https://www.emmpress.com/?p=13532 Because my writing like this last post is often a long and complex weave of many ideas1 , I’m writing this short post as a palate cleanser. I…

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]]> digital marketing feeds the tech bro machine https://www.emmpress.com/digital-marketing-caveats/?utm_source=rss&utm_medium=rss&utm_campaign=digital-marketing-caveats Fri, 02 May 2025 15:49:42 +0000 https://www.emmpress.com/?p=11972 I honestly feel like many of the things everyone’s been doing with digital marketing is going to fall by the wayside very soon. I’ve been working professionally in…

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]]> intersection of marketing and operations: digital concierge https://www.emmpress.com/intersection-of-marketing-and-operations-having-a-digital-business-concierge/?utm_source=rss&utm_medium=rss&utm_campaign=intersection-of-marketing-and-operations-having-a-digital-business-concierge Fri, 04 Apr 2025 17:33:23 +0000 https://www.emmpress.com/?p=11342 Key evaluations you need to make before you add any more digital marketing into your life. How many times has someone told you you need a better landing…

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]]> Using middots (and em dashes) in marketing copy https://www.emmpress.com/using-middots-and-em-dashes-in-marketing-copy/?utm_source=rss&utm_medium=rss&utm_campaign=using-middots-and-em-dashes-in-marketing-copy Wed, 18 Dec 2024 17:17:36 +0000 https://www.emmpress.com/?p=9167 The middot can look like a “bullet,” but it is not. It can be helpful in marketing when you need to represent an address in a single line…

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]]> Stories v Stats https://www.emmpress.com/stories-v-stats/?utm_source=rss&utm_medium=rss&utm_campaign=stories-v-stats Sat, 17 Feb 2024 16:12:34 +0000 https://www.emmpress.com/?p=3669 Assumptions, click bait, and real communication across the Internet: stats are servants to storytelling Most of us have been conditioned to chase likes, loves, follows, and comments on…

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]]> Branding is dead. https://www.emmpress.com/86-branding/?utm_source=rss&utm_medium=rss&utm_campaign=86-branding Thu, 08 Jun 2023 13:53:50 +0000 https://www.emmpress.com/?p=2819 Never underestimate the power of a message said many different ways. You can more effectively move people if you decentralize the messaging and tap human passions instead of…

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]]> Marketing on the Web, for White Hat Operators https://www.emmpress.com/this-is-for-white-hat-heroines/?utm_source=rss&utm_medium=rss&utm_campaign=this-is-for-white-hat-heroines Thu, 15 Mar 2018 15:10:09 +0000 http://www.emmpress.com/?p=1706 I’ve been using the web to promote projects and to help clients and causes since 1997. One of my first experiences work experiences was helping a client re-sell…

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