Creativity
Sundials & Compasses
Because my writing like this last post is often a long and complex weave of many ideas1 , I’m writing this short post as a palate cleanser. I…
Archive
Category: Web Marketing
Coaching
The toilet in my back yard
And the knowing that comes from an ‘in house’ metaphor. Last month, we cashed in some Apple shares to have a friend’s brother fix our bathroom. The floor…
Mommess
Confidence in Community
After working on dozens of special events like gala balls, weddings, music festivals, high-brow fundraisers, and kids’ field days, I’ve come to learn that special events need a…
Mommess
Embedded – A Term of Endearment
I usually write these Terms of Endearment posts without quoting the dictionary because I want to gain insight as to my personal experience with these words. It’s like…
Mommess
digital marketing feeds the tech bro machine
I honestly feel like many of the things everyone’s been doing with digital marketing is going to fall by the wayside very soon. I’ve been working professionally in…
Coaching
Networking with a beginner’s mind
Backdrop: In 20+ years of my marketing business, I didn’t need to “do networking” because the right people found me at the right times, and my business (and…
Mommess
Large Scale Event Promotion: Showing Up
I’ve been doing large scale event promotion for over 20 years, and developed a very specific, choreographed approach that is not recorded elsewhere. I learned this through years…
Culture
Advertising & Influence – it’s an energy thing
While many of us assume emotions like happiness are the best feelings to evoke in advertising, it is not the case. It’s actually energy (positive or negative) that…
Culture
Damn, I’m sorry
… for my part in the debacle that is the Internet, so I’m writing long form as penance. Below is this maker’s overview of the web’s history and…
Culture
The Constitution of US
In case you hadn’t heard, The United States Constitution was removed from The White House Website sometime within the past 24 hours. All that’s left is this sad…
Coaching
Artful Advertising
If you lay down your META or Google targeted ad sets like blankets of loveliness across the web– regardless of your product, service or event – your content…
Mommess
Using middots (and em dashes) in marketing copy
The middot can look like a “bullet,” but it is not. It can be helpful in marketing when you need to represent an address in a single line…