Mommess
What I know about marketing
Good marketing is not a getting activity. It’s a giving one. To do marketing well, you must give first. And give often to new people. And I don’t…
Archive
Category: Web Marketing
Creativity
Road Songs, Libraries, and Hard Work Hassles
After dropping my 15 year old at drivers ed, I drove around listening to classic rock and landed at the library. Before I forget, Bob Seeger is an…
Mommess
Matchy matchy branding is going, going …
I only have a few minutes to write this. Remember when the sign that a business was “official” was that all their social channels, their website, their email…
Creativity
Emergence ⟺ submergence
Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something? If so, where are…
Creativity
Sundials & Compasses
Because my writing like this last post is often a long and complex weave of many ideas1 , I’m writing this short post as a palate cleanser. I…
Coaching
The toilet in my back yard
And the knowing that comes from an ‘in house’ metaphor. Last month, we cashed in some Apple shares to have a friend’s brother fix our bathroom. The floor…
Mommess
Confidence in Community
After working on dozens of special events like gala balls, weddings, music festivals, high-brow fundraisers, and kids’ field days, I’ve come to learn that special events need a…
Mommess
Embedded – A Term of Endearment
I usually write these Terms of Endearment posts without quoting the dictionary because I want to gain insight as to my personal experience with these words. It’s like…
Mommess
digital marketing feeds the tech bro machine
I honestly feel like many of the things everyone’s been doing with digital marketing is going to fall by the wayside very soon. I’ve been working professionally in…
Coaching
Networking with a beginner’s mind
Backdrop: In 20+ years of my marketing business, I didn’t need to “do networking” because the right people found me at the right times, and my business (and…
Mommess
Large Scale Event Promotion: Showing Up
I’ve been doing large scale event promotion for over 20 years, and developed a very specific, choreographed approach that is not recorded elsewhere. I learned this through years…
Culture
Advertising & Influence – it’s an energy thing
While many of us assume emotions like happiness are the best feelings to evoke in advertising, it is not the case. It’s actually energy (positive or negative) that…