Mommess
The digital dance of brand migration
I know how overwhelming it can be to switch a business name, finances, website hosting, 301 redirects, domain names, audiences, branding collateral, social channels, and not lose sales…
Archive
Category: Web Marketing
Mommess
From post to gatepost: why “engaging” social media strategies don’t always get people to show up
and what to do about it. Focusing on social media engagement stats can be antithetical to actually helping people show up in real life. Because “engagement-based” social strategies…
Creativity
What’s your best marketing plan?
Answer: the one you will actually do. No one needs to elaborate any more than this, but I will write like wild anyway because I’m a human who…
Mommess
Finding order on the web
Looking wholly at your web presence When it’s time to change your brand, there a few considerations before you transition a known web presence so you can protect…
Mommess
weaving the www
With the wild west, a personal party, and thoughts on the web as a woman’s medium. Women’s work, I’ve been told by more than a few wise souls,…
Creativity
A Visual Peace: Art as Alchemy
Creative work is alchemy. It is an honest process, that sometimes culminates something that can touch the honest places in other people too. Art, music, poetry, and stories…
Language
Audience
A term of endearment post. If you can feel positioning and motion inherent in words, then you may also experience how your point of view can flip with…
Best of Mommess
Ai Ai (for now)
[Update 12/21/20255] I’ve stopped using AI as an administrative tool, because, it is has been more trouble than it has provided innovative solutions, AND it uses ridiculous amount…
Mommess
What I know about marketing
Good marketing is not a getting activity. It’s a giving one. To do marketing well, you must give first. And give often to new people. And I don’t…
Creativity
Road Songs, Libraries, and Hard Work Hassles
After dropping my 15 year old at drivers ed, I drove around listening to classic rock and landed at the library. Before I forget, Bob Seeger is an…
Mommess
Matchy matchy branding is going, going …
I only have a few minutes to write this. Remember when the sign that a business was “official” was that all their social channels, their website, their email…
Creativity
Emergence ⟺ submergence
Acknowledging your submerged self, the media you choose to portray it, and The Beatles. Have your ever felt that you are emerging from something? If so, where are…